Appon's Thai Life

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Tranforming Typographic, Coca Cafe Ho Chi Min


A nice little find on my Vietnam trip, the restaurant chain, Coca, which is also in Mega Bangna here in Bangkok, has a branch in Ho Chi Min. They used Thai lettering to assemble English words by the shape of the letters instead of their sounds.


It's easier to see than to explain, it was a little clever thing that made me smile.


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