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Tranforming Typographic, Coca Cafe Ho Chi Min

coca-cafe-hochimin-vietnam.jpg

A nice little find on my Vietnam trip, the restaurant chain, Coca, which is also in Mega Bangna here in Bangkok, has a branch in Ho Chi Min. They used Thai lettering to assemble English words by the shape of the letters instead of their sounds.

coca-restaurant-hochimin.jpg

It's easier to see than to explain, it was a little clever thing that made me smile.

coca-restaurant-hochimin-thailand.jpg

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